Full Disclosure: I do not celebrate Valentine’s Day, and I never have.

For as long as I can remember, if I was in a relationship around Valentine’s Day, we just exchanged gifts because it was the thing to do but not because the day had any real significance [to me].

I can’t say it enough, how thankful (and lucky) I am to now have a husband that thinks the same way when it comes to holidays like this one. We love buying things for one another, don’t get me wrong, but we don’t go out of our way to make this particular day a thing.

That said…

I do respect the significance that Valentine’s Day has for other people — it’s a day to celebrate and share love, no matter the relationship — romantic, familial, or otherwise.

Valentine’s Day isn’t about romance, it’s about love…

So I’ve pulled together 20 of my picks for gifts for all the people that you love:

Whether you’re shopping for your kiddos, coworkers, lovers, besties, or yourself (and your home), what I love about these is that they’re not exclusive to gifting for Valentine’s Day (p.s. these make great “just because” gifts) — from fun custom socks to a relaxing message, and a few practical but cute things in between. In choosing these gifts I wasn’t going for over the top, because sometimes love really is about the little things; not the grand gestures but the simple acts that say, “I see you” “I care about you” and “I love you”.

Happy Shopping!