In spring 2018, The E-Design Experience was launched as a passion of mine because as an e-designer I noticed very early on that there was a huge void in the industry when it came to dealing with e-design.
While the name made perfect sense for a conference, as the mission continued to evolve, we quickly realized that "e-design" wasn't just about designing online. Yes, it will always, first & foremost, be about the online designer, but the bigger picture has always been about being better online — as a designer, as an influencer, as a brand.
Changing the name allowed us to get back to this objective of decoding this new landscape so that it made more sense for you, whether that specifically meant e-design, or if it meant figuring out how to build your email list. The conversations weren’t being limited to just e-design so the name needed to start reflecting that.
Read More